Privacy Policy

Effective Date: 7/01/2025

Gateway Ford and Nissan
1055 W Andrew Johnson Hwy
423-639-5151

1. Overview

At Gateway Ford and Nissan, your privacy matters. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our dealership, use our website, participate in our service department offerings, or enroll in our customer rewards program. We comply with all applicable federal laws (such as the Gramm-Leach-Bliley Act) and Tennessee state consumer protection and privacy laws.

2. Information We Collect

We collect information in several ways:

A. Personal Identifiers

Name, address, phone number, and email
Driver’s license or state ID number
Social Security number (for credit applications)
Date of birth

B. Financial and Transactional Data

Credit and income information (for financing or leasing)
Purchase history (vehicles, parts, and services)
Rewards program points and activity
Payment methods and billing information

C. Vehicle and Service Data

VIN, make, model, and year
Service history and warranty status
Mileage, diagnostics, and repair data

D. Digital and Technical Data

IP address and device type
Website browsing behavior
Location data (if enabled)

3. How We Use Your Information

We use your information to:

Sell, lease, or finance vehicles
Provide vehicle maintenance and repair services
Administer our Customer Rewards Program
Track and redeem reward points
Offer personalized promotions and discounts
Send appointment reminders and service alerts
Process warranty and insurance claims
Analyze customer feedback and satisfaction
Fulfill legal obligations

4. Sharing of Information

We may share your data with:

Automotive lenders, banks, or credit unions
Vehicle manufacturers for service, recalls, and incentives
Marketing partners and CRM systems for promotional outreach (with opt-out available)
Service providers handling data hosting, IT support, and analytics
Third-party vendors supporting the rewards program
State and federal regulators when legally required

We do not sell your personal information to third parties.

5. Customer Rewards Program Details

If you join our Customer Rewards Program, we collect and store your enrollment information, points activity, and redemption history. This data is used solely to operate the program and offer you exclusive rewards, discounts, and promotions. You may opt out of marketing communications at any time.

6. Your Rights and Choices

You have the right to:

Request access to the personal data we hold about you
Update or correct inaccurate information
Opt-out of marketing communications
Limit certain types of sharing under GLBA and Tennessee law

To exercise your rights, contact us at the information provided below.

7. Data Security

We use industry-standard safeguards including encryption, firewalls, and secure data centers to protect your information from unauthorized access or disclosure.

8. Children’s Privacy

We do not knowingly collect information from individuals under the age of 13.

9. Updates to This Policy

We may update this policy periodically. The current version will always be available on our website, and significant changes will be communicated via email or in-store notices.

10. FordDirect

We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect’s data practices, see: FordDirect Privacy Statement.

11. Contact Information

For questions about this policy or to exercise your rights:

Gateway Ford and Nissan
1055 W Andrew Johnson Hwy
423-639-5151